Content PR - how can it help your business?
PR has always been the engine of content marketing. The things technology PR people do as second nature are the same things that content marketing professionals have added to their skills sets since online marketing became the juggernaut we know today.
So, you can imagine that, as PR people, we got righteously miffed when we started seeing all of our tools turning up in other people’s toolkits, and we decided to do something about it.
Here are at Stone Junction, we invented the term ‘content PR’. It refers to the suite of tools that help you attract more visitors to your web site, keep them there when they arrive and convert their presence into impact on your bottom line.
Content PR encompasses the production of white papers, guides, infographics and e-books as well as:
- Social media
- E-mail marketing
- Brand journalism
You can read more about our offering in each of the above service areas, by selecting from the 'Content PR' dropdown above.
So, our contention is that PR people invented content marketing, and Stone Junction invented content PR. So, if you want to work with the team that was at the forefront of it all, e-mail email@example.com or call 01785 225416.
Meet the team
Stone Junction is managed by Richard Stone, whose previous experience includes PR campaigns for Arup, AIT Plc, CIENA, Parker Hannifin, Schneider Electric, SIG, SKF, Roche and WorldCom. Well over a decade in technical and technology PR has taught him that he is only just starting out. He is a very slightly geeky father of two who lives in Stafford with his long suffering wife, aforementioned children, dog and cat.
Junction has been going from strength to strength, building up its
client base and championing the achievements of technical and
engineering firms, some of which are in Staffordshire."
Ben Adams, Staffordshire County Council