E-mail marketing is a key part of ensuring that your content marketing and content PR processes are working in tandem with your other marketing tactics. This is particularly useful for integrating all your marketing and PR tactics into your marketing automation system.
Stone Junction uses a number of enterprise class e-mail marketing software packages that can integrate directly with major CRMs (Customer Relationship Management) including SalesForce.com, Zoho, Sugar and Microsoft Dynamics, as well as systems such as Intuit's popular QuickBooks software.
Your e-mail marketing campaign could take multiple forms, from sales focussed e-blasts to engagement newsletters or from RSS driven blog posts to HTML e-mail distribution campaigns.
And we can use bespoke follow up content to help guide your prospects further down the sales funnel, depending on what action they have taken in response to the original e-mail - clicking, opening or downloading content.
But it's not really the technical details that set us apart, it's our ability to craft the right message to sell your business to its e-mail audience and achieve your objectives - whether they are focussed on sales or positioning.
E-mail marketing results
Once your e-mail has been delivered, we provide enterprise class reporting, either in a discrete document or directly into a compatible CRM.
We find that the biggest benefit comes when e-mail marketing is used in tandem with other Stone Junction services, such as PR or blogging. This creates a comprehensive content PR campaign that generates bottom line impact.
But once you have the technical details resolved and the content planned, who do you actually send your campaign to? Stone Junction can help there as well, by providing e-mail cleansing services that eliminate the e-mail addresses in your database that are likely to bounce, or who are known to be unlikely to respond to e-mail, before we send the message out. This reduces your bounce and complaint rates dramatically, keeping your data clean and your customers engaged.
So, if you want to build e-mail marketing into your campaign or have it stand alone, contact Stone Junction or call us on 01785 225416 to discuss how we can help.
Meet the team
As well as being a media relations and copywriting expert,
Jess specialises in social media. She works on a range of award winning
multinational accounts including FTSE listed Renishaw, UK manufacturer
Cressall and EU Automation.
Jess is a member of the Chartered Institute of Public Relations and holds a Dual Honours in Media, Communications and Culture and Psychology.
Junction has been going from strength to strength, building up its
client base and championing the achievements of technical and
engineering firms, some of which are in Staffordshire."
Ben Adams, Staffordshire County Council