Engineering communications – harder than it used to be!
But we can make it
easy again. Stone Junction specialises in engineering communications
and technical
PR for engineering companies. In fact, the company’s managing
director Richard Stone has over a decade’s
experience in the field. When that decade started, marketing communications for engineering companies was easy. You placed your adverts in the trade press, issued some press releases and booked your stand at the most relevant trade show and you were done. You might have also put a newsletter out by post once a quarter, if you were particularly focussed.
But it isn’t that easy anymore. Technical PR is about much more than writing press releases; it’s about leading opinion and dominating your online market.
And what about social media? Blogging? E-mail marketing? Online video production? White papers? Podcasts? SEO? Web content? None of these things were commonplace a decade ago and many didn’t exist at all.
The bottom line is that engineering communications is now much more complex than it used to be. But Stone Junction can take the headache away for you by providing a reliable and sophisticated outsourced service, covering everything from engineering PR and Blogging to newsletter production and social media marketing. So, if you need an engineering communications agency, get in touch today. Call 01785 225416 or e-mail richards@stonejunction.co.uk.
If you want to be kept constantly up to date about the world of engineering communications, subscribe to our free daily newsletter, published via our Blog, by clicking this link: Engineering Communications.