Innovative online accountancy firm appoints technical PR agency
Online accountancy firm Tally has employed technical PR agency Stone Junction as part of its launch strategy to deliver a social media campaign that will establish brand awareness in key target markets.
The online accountancy firm provides cloud software for start-ups and small businesses, enabling them to access and handle their accounts easily and instantly from any device. Stone Junction’s established experience and expertise in the online technology sector provides the perfect partner.
Launched earlier this month, Tally specialises in cloud based accountancy software that provides a fresh and fun perspective on how small businesses and start-ups can successfully manage their finances. By offering an online service aimed at simplifying the accountancy process, Tally provides SMEs with an interactive service at a low cost, monthly fee. The affordable, interactive service provides instant remote reporting, automated drawdown of data from bank accounts for reconciliation and integration with almost 100 other apps to increase functionality and streamline business processes.
“Stone Junction's extensive experience of the industry teamed with their genuine interest in innovative online solutions provides the ideal springboard from which to launch our brand,” explained Richard Stonier, founder and partner of Tally. “Because Tally appeals to a relatively young audience targeting entrepreneurs and business owners directly through social media will be essential.
For decades accountancy has been perceived as a formal, time intensive necessity devoid of character. However, Tally is a perfect example of a new generation of online accountancy services and software that is effective, innovative and easy to use.”
"The campaign is a fantastic opportunity for us to create a fresh perspective on an established industry, using inventive and interesting strategies to help Tally directly target SMEs,” said Richard Stone, managing director of Stone Junction. “The project will further develop our technology reach, using the in-depth social media and technology knowledge that we have already honed working across our existing client base.”
Stone Junction is a technical PR agency based in Stafford, and the company works with a range of clients from engineering, technology and IT sectors. Stone Junction’s core services include media relations, technical copywriting, international public relations, social media, photography, e-mail marketing, SEO and award entries. To find out more click here, or call +44 (0)1785 225416.
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Meet the team
Stone Junction is managed by Richard Stone, whose previous experience includes PR campaigns for Arup, AIT Plc, CIENA, Parker Hannifin, Schneider Electric, SIG, SKF, Roche and WorldCom. Well over a decade in technical and technology PR has taught him that he is only just starting out. He is a very slightly geeky father of two who lives in Stafford with his long suffering wife, aforementioned children, dog and cat.
Junction has been going from strength to strength, building up its
client base and championing the achievements of technical and
engineering firms, some of which are in Staffordshire."
Ben Adams, Staffordshire County Council