Social media | Social media management | Social media campaigns
Engineering company getting likes thanks to social media marketing for technology companies

SOCIAL MEDIA FOR ENGINEERING COMPANIES

Social media for technology companies and engineering companies requires a specialist approach. As a technical PR agency, our core social media values are:

  • We are ahead of the game with social media trends and tools, allowing us to get great results on all platforms.
  • We prioritise tone. The tone you use on social media gives an insight into your business and company culture. Our balance between professional and informal will make your organisation human, but also one that someone would trust with their business.
  • We’re responsive. Whether it’s industry trends, breaking news or trending topics, we’ll keep you in the loop and keep your content relevant.
  • We do joined-up content. We make the most of your technical content marketing by repurposing your existing content into social articles, newsletters, videos and more.

EFFECTIVE SOCIAL MEDIA MANAGEMENT CAN BE BROKEN DOWN INTO FIVE STAGES:

SET-UP

Never used social media before? To succeed in the digital age, they are a necessity.

Leave it to us. In no time, we can set up LinkedIn, Instagram, Facebook, Threads and X profiles for your business.

AUDIENCE GROWTH

In order for social media users to see your message, you need followers.

However, it’s no good following your next-door neighbour, the lady from your local supermarket and the man who works in the office above if you’re trying to sell technology or industrial products.

As part of our social media offering, we’ll follow a minimum of 50 relevant accounts each week on Twitter, and use e-mail marketing and interactions to attract accounts on Facebook and LinkedIn.

REGULAR UPDATES

The world of social media is tough. If you’re not posting regular, interesting content there’s no way those fifty relevant accounts will follow you back.

Stone Junction will produce a set of 30 updates each month which we will then schedule across all relevant social media channels.

ENGAGEMENT

This is where it gets interesting. Opting in to the engagement level means that Tweets, direct messages and new followers will be checked daily. Tweets and direct messages will be replied to and new followers will be sent direct messages to thank them for following.

MONITORING AND REPORTING

At Stone Junction, we like to stay on top of our game.

We regularly researching new software to help manage and monitor social media platforms.
You’ll receive a monthly report giving feedback on how your social media accounts are improving. This includes new followers, important leads and interactions.

You’ll also be informed of sales leads in real-time.

SOUND INTERESTING?

Contact social media engagement agency, Stone Junction on +44 (0)1785 225 416. Alternatively, why not tweet us @StoneJunctionPR