Social media for industrial, engineering and technical companies  

When I first came to work in PR people used to ask me, ‘should we have a Web site?’ By the nineties, the people who decided, against my advice, to postpone developing an online presence regretted it sorely. The same is now true of social media. Potential clients still ask if the should incorporate it into their plan. However, if you haven’t done so already you will soon find yourself regretting the error.

Social media campaigns from Stone Junction can be incorporated into overarching technical PR campaigns or they can stand alone. If it is part of an overarching campaign then the core content for the social media work can be drawn from this activity. If it’s a standalone social media campaign we recommend allowing us to manage a Blog that we can use as a platform for foundation content. This content can be based on the written word, podcasts or video or a combination of all three.

The first stage of the process is to find the right social networking mediums for your business. Once that is achieved we begin developing content to promote, targeting the influential users on the chosen platforms and building a tribe of followers for your brand.

So, if you are still deciding whether or not it’s worth incorporating social media into your marketing
strategy it’s time make a decision. Don’t wake up in the nineties without a web site.

Contact Stone Junction by e-mail, on +44 (0) 1785 225416 or using any of these methods.