Content PR - how can it help your business?
PR has always been the engine of content marketing. The things technology PR people do as second nature are the same things that content marketing professionals have added to their skills set since online marketing became the juggernaut we know today.
So, you can imagine that, as PR people, we got righteously miffed when we started seeing all of our tools turning up in other people’s toolkits, and we decided to do something about it.
Here are at Stone Junction, we invented the term ‘content PR’. It refers to the suite of tools that help you attract more visitors to your web site, keep them there when they arrive and convert their presence into impact on your bottom line.
What is content PR?
Content PR encompasses the production of white papers, guides, infographics and e-books as well as:
- Social media
- E-mail marketing
- Brand journalism
Content PR is so much more than the sum of its parts. Producing engaging verbose that keeps both the bots and your customers wanting more is much more time consuming and difficult than would imagine — unless you work with us, that is. You can read more about our offering in each of the above service areas, by selecting from the 'Content PR' dropdown above or by getting in touch with one of our experts.