Social media for industrial, engineering and technical companies
Make the most of your technical content by publishing and promoting it through social media. Social media works well as a stand-alone tactic, or as part of a PR campaign.
Our core social media values are:
We are ahead of the game with social media trends and tools, allowing us to get great results on all platforms.
The tone you use on social media gives an insight into your business and company culture. Our balance between professional and informal will make your organisation human, but also one that someone would trust with their business.
Social media is about being responsive. Whether it’s industry trends, breaking news or trending topics, we’ll keep you in the loop and keep your content relevant.
Effective social media management can be broken down into five stages:
Never used social media before? You're not alone. 41 per cent of the UK population don't have active social media accounts. Unfortunately, to succeed in the digital age, they are a necessity.
Leave it to us. In no time, we can set up Twitter, Facebook and LinkedIn profiles for your business.
In order for social media users to see your message, you need followers.
However, it's no good following your next-door neighbour, the lady from your local supermarket and the man who works in the office above if you're trying to sell technology or industrial products.
As part of our social media offering, we'll follow a minimum of 50 relevant accounts each week on Twitter, and use e-mail marketing and interactions to attract accounts on Facebook and LinkedIn.
The world of social media is tough. If you're not posting regular, interesting content there's no way those fifty relevant accounts will follow you back.
Stone Junction will produce a set of 30 updates each month which we will then schedule across all relevant social media channels.
This is where it gets interesting. Opting in to the engagement level means that Tweets, direct messages and new followers will be checked daily. Tweets and direct messages will be replied to and new followers will be sent direct messages to thank them for following.
Monitoring and reporting
At Stone Junction, we like to stay on top of our game.
We regularly researching new software to help manage and monitor social media platforms.
You'll receive a monthly report giving feedback on how your social media accounts are improving. This includes new followers, important leads and interactions.
You'll also be informed of sales leads in real-time.