What if we told you there was a single marketing channel which was generating companies a ton of ROI? Well, this is email marketing.
Currently, email marketing generates a staggering $36 for every $1 spent for companies today. This is the power of good old email, and it’s a statistic that’s held up for years. So, why not take advantage?
What is email marketing?
We are going to assume that you are one of the many that get those spammy emails in your inbox and delete them without even looking. Most of those emails you receive from companies are part of an email marketing campaign on their part. Email marketing is the process of using mass emailing strategies to acquire more leads and sales through promotional messaging.
While most of the emails you receive probably end up in your trash can, there is one email that captures your interest every now and again which you might open, right? This is email marketing done right, and it’s what we are experts at — enticing, relevant, traffic-driving email campaigns.
Why is email marketing important?
Forbes claims that email marketing is ‘still the most important powerful tool to take your business to the next level’, and with good reason. As we mentioned earlier, email marketing is one of the most lucrative digital marketing strategies with one of the highest ROIs.
According to AWeber’s 2020 Small Business Email Marketing Statistics, only 66 per cent of small businesses are taking advantage of email marketing. So, take advantage now and you could get a massive competitive advantage!
And if you needed convincing anymore, 79 per cent of businesses said that email marketing is extremely important to their business strategy.
Managing your email campaigns
When it comes to devising and maintaining an email marketing strategy, effective list and subscriber management is key. When managing your campaigns, we will:
- Import lists: Integrate and acquire relevant contacts from various sources.
- Keep lists updated: Identify and remove useless or inactive subscribers
- Generate leads: Create new contacts and start an ongoing conversation.
- Segment lists: Create targeted lists and group subscribers into relevant categories, as not every email will be relevant to your whole subscriber list.
We will also track your campaign’s performance to gain insight into what’s working and what isn’t so we can make changes accordingly.
Some of the things we keep an eye on are:
- Open rates
- Unsubscribe rate
- Bounce rate
- Conversion rate
- Click through rate
- Forward/share rate
- List growth rate
The importance of high-quality email content
When it comes to an email marketing campaign, devising a strategy is only part of the puzzle.
According to recent studies, between 0.19% and 0.52% of your email subscribers will unsubscribe per email you send.
Further to this, common reasons why people will unsubscribe from your emailing list include:
- Sending too many emails
- Emails are spammy
- Emails aren’t relevant to the audience you are sending them to
- Email content length — either too much or too little.
- Emails are poorly designed from a visual point of view. They are not fun or eye-catching.
The point is, you can have a great email marketing strategy, and anyone can send out an email, but if the content is lacking, it’s not going to get you anywhere. We ensure that the content of your emails is top-notch and avoids all of the problems outlined above.
Coupling content with email marketing
Another aspect that goes hand-in-hand with email marketing is content creation! Email is an excellent way to distribute content. We don’t mean the content of the email itself as we just mentioned, but rather, the content your email links to. If this is is subpar, and it provides a user with no value, this is another reason for subscribers to unsubscribe. The quality of the content your email links to goes a long way in determining how effective your email marketing campaigns are going to be.
Luckily for you guys, we also create amazing content that will drive traffic to your business. One of our core characteristics is to focus on creating engaging content that will be the backbone of your email campaigns. We blend top-tier content with amazing promotional messages aimed at increasing your conversion rate.
How email marketing can ultimately help your business
Our overall goal is to turn email into a real business growth channel that:
- Nurtures prospects into customers
- Eases customer relationship management
- Uses email marketing as a reliable content distribution medium
Would you like to boost your sales leads through the power of email?
Then contact email marketing specialists, Stone Junction on +44 (0)1785 225 416 for a chat with one of our friendly team!