At Stone Junction we love the world of IT - in fact we are the closest thing you can get to IT people working in PR. Three of our seven person team actually used to work in IT, so we genuinely understand your needs.
So whether you are looking for help promoting your latest SDx (Software Defined Anything) service or you need a hand reaching the market for your enhanced reality products, you've found the right PR partner for you.
Of course, you don't have to be at the cutting edge of the IT market for our services to work for you. We are just as comfortable promoting general B2B IT consultancies or mobile phone suppliers as we are at the sharp end of Industry 4.0.
And by the way, if you think we look a little bit B2B PR for you, Stone Junction has a second brand, called FifteenPlus, which deals only with consumer businesses. So we really are perfect, no matter what your requirement is.
But what can a good IT PR strategy help your brand achieve?
To answer that question, let me describe your last purchase - whether it was a camera, a phone for your home, a server or BYOD (Bring Your Own Device) managed fleet for the office.
You started on Google, checking out the basic content and price structures of the potential suppliers. During this process, you probably identified one or two you weren't aware of. Maybe you came across the company web sites or found them through the media.
Next you downloaded a couple of white papers to make sure you understand what you were buying. You watched a few videos on YouTube and checked out the potential supplier forums - not active enough and you wouldn't touch them with a bargepole, too active with negative comments and you can strike another supplier of your list. Then you probably read some blog posts, authored by your favourite potential suppliers, followed them on Twitter, and maybe Facebook, and made the enquiry or clicked buy.
If you bought from a lesser known supplier then you will definitely have been influenced by the BBC, Guardian and Times logos on the bottom of their web site. After all, all those journalists can't be wrong can they?
So what can IT PR do to help your business?
Simple, it can influence your customers at every single one of those points. From web site and white paper to blog post and media content - we can provide everything you need to guide your customers through the buying cycle.
So get in touch, we are so much more than great copywriters with excellent contacts.