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If you’ve ever discussed social media marketing for engineering companies with me, you will know that I’ve been hugely enthusiastic about T...

You might be aware that earlier this year GAP re-designed its logo, only to withdraw the resultant graphic in response to overwhelming publ...

A recent post on the BMON Blog about using iPads in sales presentations made me think about what most businesses do with the clippings thei...

Five or six years ago the PR industry was very excited about Podcasting. We were certain that by 2010 no one would be reading magazines anym...

In these days of Twitter, e-mail marketing and analytics most people use a URL shortening service, like Bit.Ly, Tiny URL or is.gd. But did y...

No industrial marketing manager likes their Web site do they? No matter who you are you have some complaints; ‘it’s a bit clunky’, ‘it’s ou...

The constantly revolving world of the media has continued to constantly revolve this week, with changes in the electrical, HV&C and medi..

Today I’m not going to point you towards a specifically marketing focussed resource but rather a resource that I know industrial marketing a...

Often when one discusses with an engineering business owner the media that their customers respond to they will categorically say they don’t...

Some of you might remember that a couple of months ago I wrote about RealWire’s Inconvenient PR Truth movement (a campaign name that needs ...

At the moment I’m writing a number of sector-specific landing pages for a client’s Web site. The client is involved in the automation indust...