Oh the joys of January – packed out gym classes, post-Christmas depression and of course, those incredibly annoying ‘New year, new me’ comments we all hear from the same people every year. 

By Ashleigh McLeod

I can’t say I believe in ‘New Year, new me’, but what I do believe in is ‘New Year, more advanced me’. One way to achieve that degree of self improvement, particularly in a professional marketing context, is to make sure you are influenced by the right information.

Subscribing to the best blogs is a great way to do this; and if 2013 is anything to go by, this year should be packed full of useful and interesting content to help beat the January woes and get you back in the spirit for another successful year.

Here are my top four blogs to look out for in 2014:

1. Buffer
Buffer is a tool that enables social media users to share updates at the best possible times to gain the most visibility. Naturally, as social media experts, Buffer’s blog excels on its native subject. Regular readers of the blog will know it also covers areas such as writing, the English language, customer service and general business.

2. Seth Godin 
Seth Godin’s blog is another one of my favourites. The updates are short; but to the point and relevant. In fact, the great thing about Seth’s blog is that it he doesn’t write long for the sake of having a long blog post. Good things do come in small packages.

3. Chris Rand at BMON
Chris Rand’s blog on BMON is one of the more well known blogs on technical marketing in the UK, but if you haven’t picked up on it yet, now’s the time to take a look. Chris publishes each morning and covers subjects such as web site usability, SEO, pay per click advertising and e-mail marketing. 

4. The CIPR Conversation 
The CIPR conversation is a great place to stay in touch with ideas from some of the UK’s leading PR thinkers. It touches on everything from social media, web site optimisation and video, as well as traditional media relations. For those of you (I imagine most of you) who are only involved in technical marketing, this is a great place to research the wider industry and find transferable tactics.

So, now you know my favourite blogs, what are yours?

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