Those of you who haven’t been living under rocks for the last few years will know that creating amazing and vibrant web sites with forums, social media interaction and commenting functions is now relatively easy and cheap.

And, of course, it’s basically free to set up Facebook, Twitter and other social media pages. 

So, do you think the technical media in the engineering sector is responding to this and taking advantage of the opportunity to engage with its readers? Personally, I think some sectors are doing this really well – like the electronics industry for instance. 

However, there are other sectors where it’s not really taking off. There are still plenty of engineering magazine Web sites without any Web 2.0 (or Web 2.5 or Web 10.0 or whatever we are on now) technology in place. 

I see this as a great opportunity for publishers to encourage brand allegiance to the magazine, which will increase readership and thus advertising. The trouble is I think publishers (not journalists) have a tendency to seek to increase advertising opportunities first, putting the cart before the horse. 

What do you think? 

And, because it’s Friday; on to the media moves...

Opus Business Media is launching an online magazine called Tomorrow’s Health & Safety, initially going out to 42,000 professionals. It will be edited by Charlotte Taylor. 

Louise Kittle is now group editor at the Institute of Materials, Minerals and Mining, working across several titles including Materials World, Packaging Professional, Clay Technology and Wood Focus. 

David Gray is the new editor of EPPM magazine. He’s been working in the plastics industry for 18 months as the assistant editor for EPPM, MEP, BP&Rand MPN, as well as contributing to the new conferences at Interplas 2011. 

As of the start of October, Mark McGettigan will become editor of Installer magazine, succeeding Eoin McManus. Mark moves on from his role as news editor for the publication and Eoin McManus will become managing editor. In this new role, Eoin will be responsible for the wider development of the Installer brand, incorporating Installer magazine, Installer online, Installer Connect, EcoInstaller and InstallerEXTRA. 

And finally, Dawinderpal Sahota has joined as senior staff writer. Sahota previously worked as a senior reporter at Computing.

Subscribe to Insights into PR and online marketing

Posted In
    Our Clients
    • ABB
    • Finning UK
    • National Grid ESO
    • Renishaw
    • Sandvik
    • Sandvik Coromant