Thousands of people gathered in Pennsylvania, USA over the weekend for the annual Groundhog Day. This is the event that is the subject of the 1993 film of the same name, in which Bill Murray’s character lives through the same day repeatedly. But what if you begin to get déjà vu with your engineering communications? Here, Jade Ziola-Sammons, senior account executive at Stone Junction explains. 

In the film, Groundhog Day — which was released 26 years ago this month — weatherman, Phil Connors, visits Punxsutawney, Pennsylvania. His goal is to report from the Groundhog Day event where Punxsutawney Pete, the weather predicting groundhog, emerges from his burrow to predict how much longer winter will last.

Connors then begins to live through the day’s events repeatedly, with seemingly no end. That is until he chooses to use his knowledge of the day to better himself and the lives of others.

But what happens if you begin to feel like your engineering communications and marketing plan is just going through the motions, giving you get a sense of déjà vu?

As a wise man once told me, “if you do the same things, in the same way, you get the same results”. And, while those results can be fantastic in generating media coverage, increasing your social reach or helping your website to appear higher up in Google searches, a bit of variety and innovation never hurt anyone, right?

Engaging with an agency that prides itself on thinking outside of the box, changing minds and creating award winning campaigns, you’ll start to eliminate that sense of repetition and start to create an integrated, innovative and thought leading campaign.

At Stone Junction, we take the time to truly understand the objectives of your campaign. Starting any new business work by arranging a requirement’s capture helps us to get to know you, your business and what is most important. We then get our team involved in research and brainwriting — after all, more minds are better than one.

But what about campaigns that we’ve been working together on for a number of years? We like to keep those fresh too.

Whether it is looking at trade shows for your best spokesperson to present at, conducting gap or competitor analysis to see what else is or isn’t going on in your sector or reading relevant publications on a daily basis to see where our clients can add their expert voice on a particular topic.

We also like to chat — to each other, to journalists and to our clients. This is where we uncover some of the best hidden gems of campaign innovation and creativity.

If you’re looking to break away from the norm, shake up your current campaign or try something completing new, give us a call at Stone Junction on +44(0)1785 225416 or email — and I promise there won’t be a groundhog called Pete anywhere in sight.

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