FREE GUIDE TO PR IN THE ECONOMIC SLOWDOWN
9th June, 2008
Related News: News
Stone Junction, the specialist engineering and technology PR firm, has issued a guide to PR in the economic slowdown. It is aimed at companies attempting to make the best use of their marketing budgets, big or small. This move is intended as a rallying call to UK business currently talking itself into recession.
Marketing budgets are often the first to be cut in hard times. However, this always results in less incoming business. Thus, the promotional advice includes both how to attract customers and how to improve a company's profile. The guide covers PR and online reputation management as well as effective agency handling. In addition, there is particular focus on taking advantage of the, often free, opportunities provided by Web 2.0 Internet technology.
"Branding, advertising PR and other forms of push marketing are all slashed during hard times," said MD Richard Stone. "Indeed, reducing marketing budgets can salvage profits in a poor financial year. However, the damaging impact of such reductions comes in the years that follow."
"Those businesses that cut their marketing investment lose market share to those that don’t," continued Stone. "There are countless examples throughout history of businesses emerging from periods of economic slowdown having grown substantially. In many ways this kind of bear market is an opportunity for quick thinking, aggressive businesses."
Free copies of the guide are available from Stone Junction. Simply email email@example.com or call 0208 699 7743 and ask for Richard Stone.