THE FUTURE OF ONLINE PUBLISHING, SOME MEDIA MOVES AND THREE DUDES HAVE A CHAT ON THE TELLY
16th April, 2010
Related News: News
This week’s ‘media moves’ brings you a Q&A session with Rob Shepherd, editor of online title Inside Networks. Rob has some interesting views on the future of publishing and his answers are well worth a read.
After Rob’s interview you will find your regular Friday dose of changes in the media, with updates this week from Newey & Eyre and the worlds of building and chemistry.
Oh, and apparently some fellers had a live debate about something or other on the telly-box last night. This monumental development in British politics coincided with Blackberry’s roll out of Twitter across all of its live update smart phones. I have genuinely never seen the Twitter-verse more alight with comment. I think Blackberry’s move could see a real change in the way business interacts via this particular social media platform.
But, without further ado, on to Rob’s interview:
Insights: What's the magazine's fundamental editorial ethos?
Rob: “Inside Networks (IN) was developed to facilitate online communications between companies and their customers, via an independent trade title.”
The growing trend towards 'instant news' makes the need for magazines such as IN even greater. And, while more and more print titles are having to reduce editorial pages as an overall editorial/advertising ratio, the electronic format allows titles such as IN to be content driven.”
Insights: Do you plan to integrate video into the magazine? What do you hope this will achieve?
Rob: “Yes. I hope it will allow advertisers and contributors another way to speak directly to their audience. In the networking industry I think it will be particularly useful for things such as product demonstrations.”
Insights: Are you using social media to promote the site or encourage interactivity? Do you see a significant response as a result?
Rob: “LinkedIn has proved useful. Response has been OK and it is a good way to find out what is happening elsewhere.”
Insights: Do you have any special metrics for measuring responses to articles or advertising featured on the site?
Rob: “Yes. The fact that we can tell how many people open and read the magazine gives us a significant advantage over print based titles.”
I think as more electronic magazines become available, advertisers will start to question how effectively their budget is being used via print.”
Insights: Has your editorial stance changed over time, apace with the way the industry consumes media perhaps?
Rob: “Inside Networks is about to have its third issue published, but it will adapt to the needs of its market.”
In May, Mark Wilding will leave his role as reporter at Planning to join Property Week in a similar position. Meanwhile, Vicky Kiernander has joined monthly magazine Building for Leisure as editor. Former editor, Richard Sutton, will now focus on Stable Publishing's sister title Education Design & Build – EDB.
Chemistry World has welcomed back Bea Perks from maternity leave.
And finally, electrical wholesaler Newey & Eyre has launched a new customer focused magazine entitled WhereABOUTS. The book provides business, installation and product related articles as well as news. Regular features include contractor and supplier profiles, business advice as well as special reports on market opportunities and industry issues. Naturally, WhereABOUTS is aimed at electrical contractors, OEMs, HVAC engineers, security specialists, building contractors, facilities management teams and local authorities.