We all know by now what social media is and what it can do for one’s business. However, figuring out exactly what benefits various social media outlets offer from a communication, brand exposure, traffic or SEO point of  view is harder to do.

CMO.com has released their bi-annual Guide to the social media landscape. This comprehensive comparison between Facebook, Twitter, Flicker, LinkedIn, Youtube, Digg, Tumblr, Reddit and Stumbleupon reveals some interesting stats. 

For instance, Digg is the only social media site getting 3 out of 4 brownie points; it is rated as being very good for brand exposure, traffic and SEO… but not so great when it comes to communicating your organisation’s message to customers. 

For more fascinating media facts, click here and download a copy of the guide. 

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