HOT NEWS: THERMAL FLUID SPECIALIST APPOINTS STAFFORD BASED TECHNICAL PR AGENCY
17th April, 2012
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Stone based thermal fluid specialist, Global Heat Transfer, has appointed Stafford technical PR agency, Stone Junction, to handle its media relations. Global Heat Transfer, the thermal fluid specialist division of Global Group, provides a comprehensive range of services for the thermal fluid industry including sampling, analysis, and fluid delivery as well as on site maintenance and system design and installation.
Stone Junction will provide media relations and online copywriting services for Global Heat Transfer with the objective of raising awareness of the company’s technology.
“We felt confident Stone Junction had the technical expertise that would enable them to communicate our message effectively,” explains Caroline Law, head of marketing at Global Heat Transfer. “Often, it’s difficult to find an agency that understands the challenges a specialist engineering company presents, but the team at Stone Junction has the experience, knowledge and approach that will allow them to tackle this technical market and simplify complex issues.”
“Many of Global Heat Transfer’s potential customers don’t realise they need the technology and services on offer,” revealed Richard Stone, founder of Stone Junction. “However, changing people’s minds and raising awareness is exactly what PR is for.”
“From an engineering perspective, thermal fluid heat transfer applications that are maintained overtime are much more efficient. This kind of sustained efficiency makes economic sense. From a health and safety perspective, understanding the specialist requirements of thermal oil management systems is fundamental in ensuring regulations such as ATEX and DSEAR are complied with,” explained Stone.