There are more myths and rumours in the world of SEO than any other, but some tactics, such as sensibly tagging your links as part of your technical PR campaign’s content strategy, are proven. Despite this, most sites don’t take advantage of the tactic; probably because most people don’t know how to do so. 

It’s a really simple piece of HTML that can be applied to the link code that you create, or have generated by your CMS or Blog, each time you upload a link to your site. Using the example link above (the technical PR campaign’s one) the code in question would normally look something like this:

And by adding the title tag code, marked here in red, you make it look something like this:

As you can see you are adding the phrase title="You should write a description of the Web site you are linking to here". This tells a Web browser, or a search engine, something about the site you are linking to. So, if you are linking to Amazon, you might write “Really good place to buy stuff and business” or if you are linking to Microsoft you might write “Makes much better software for your computer than Apple does”. Or you might not, depending on where you stand on the negative advertising debate.

So, you can see how this can help partially sighted people access your site and you can see how this helps the SEO efforts of other Web sites. But how does it help your own?

Well the answer is internal linking. If you create regular internal links within your site, you are helping both visitors and search engines navigate around it. And by tagging your links correctly, you are further adding to this effect. Try it, you’ll find that it works and it isn’t one of the Web’s SEO myths or rumours.

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