LinkedIn recently announced a new feature that would allow companies to update their profile status. This functionality enables businesses to share their news and introduce new products and services and announce recruitment opportunities. 

Although status updates have always been available to individuals, this new move demonstrates a fresh focus on businesses, as opposed to business, by LinkedIn.

Now organisations can communicate their sales message and do a bit of networking by posting information on their profile that their followers might be interested in. Micro blogging basically, just like you have been able to do on your personal LinkedIn profile for well over a year.

The new status tool could be very handy for sharing PR material or as a marketing tool; because the updates will show up directly on your followers’ homepages as news feeds.

However, updates can only be shared from within LinkedIn, unlike Twitter or your own LinkedIn profile to which you can post via Tweetdeck and This particular constraint will is likely to be lifted in the near future as the status update feature becomes more popular.

The big limitation is that the feature is not automatically enabled and has to be activated on your company profile. Activation is simple enough though; just go the admin section, add a designated person or people as your profile administrator or administrators and hey presto, you’ve enabled the updates function.

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