Most of us have an analytics package on our Web site. If you don't, then you absolutely should. However, not everyone has analytics on their Blog.

If you are one of these people, ask yourself why you haven’t installed an analytics package yet? Is your Blog not an important part of your online PR strategy? If it isn't, then why are you bothering with it? If it is, then surely you must want to measure its efficacy? What you can’t measure, you can’t manage.

Well, the good news is, you can easily install a package and it's free. Here's an article, explaining how to install Google Analytics in such simple terms that it can be understood by even the least techie Blogger. Thanks to David Cowgill for writing the original article this post links to.

So, measuring the efficacy of your Blog is free, but do you get time to produce high quality posts for it? If not, get in touch and we can provide a quote on how to do this cost effectively as part of your technical PR strategy.

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