I was tempted to start this post with the ‘a picture is worth a thousand words’ cliché. Then I realised that true as it may be the phrase is still a truism. But then I used it anyway. 

Similarly, the images you attach to your press releases should follow a few simple rules in order to increase their chances of publication:

- First off, start by flicking through the magazines you are going to sell the respective release into and note the kind of images they prefer.

- When taking someone’s portrait for an opinion piece, keep things formal but not too rigid. Be creative and capture the person in a relaxed yet poised stance.

Peter Duncan, from resistor manufacturer 
Cressall Resistors, is framed by the company's product

- Be imaginative about the way you take the portrait. Does your photo have to be a simple head and shoulders or is there any way you can illustrate the subject’s job as part of the image?

- Make sure the image is relevant to the press release and that it is easy to understand. If your piece is about the launch of a new product, attach a picture of it, which would make it stand out, depicting its most important features. Stay well away from zooming in or detailing too much, that may confuse your readers and journalists may end up not publishing the image alongside the news.

This electrical industry training expert is pictured at work

- Always add the caption electronically. After editing the shot on your PC, add the appropriate description of the product/service/situation in question.

Here we used the angle of a server to illustrate 
the work done by these IT support consultants in Sutton.

If these simple rules are respected then your work is half done; images tend to stay with us longer than words and when it comes to products or services, brand recognition is the best kind of advertising.

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