The advent of social media and easy online web site creation has seen quite a few PR campaigns gone wrong as the result of corporate cyber vandalism.  Nestlé for instance had a fair bit of damage control to do after Greenpeace posted spoof videos on the company’s Facebook page. A simple Facebook setting would have stopped the negative campaign being uploaded. However, the videos depicting destroyed forests and endangered orang-utans, were left for everyone to see from Friday afternoon until Monday, when Nestlé employees came back to work. 
Although your technical or engineering company is unlikely to be criticised for killing orang-utans and destroying their habitats, malicious attacks can still taint your organization’s reputation.  In order to protect from such image spoilers, a good understanding of how social media outlets and content management systems work is a must:

  • To begin with, all passwords and user names need to be kept safe. They must be distinct from one another and – if you find yourself using ‘password’ as key term – just use a password generator instead.
  • Make sure you reject spam comments on Blogs and Facebook pages
  • Do not click and follow spam links on Twitter and Facebook - they often allow hackers to take over the account
  • Ensure that the posting and privacy settings on the company Facebook Wall are restricted so that only admins and preferred users can post new content (everyone should be allowed to comment)
  • Finally, moderate and keep a close eye on your company social media, so that you can counteract any sort of negative publicity your company may be faced with

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