From being the first artist under 18 to have three chart-topping albums, to rocking a haircut more popular than ‘the Rachel’, Justin Bieber has come a long way since he was scouted at twelve years old. But, did you know that the pop star is also the most influential individual on social media, according to Klout?

By Jessica Phillips, senior account executive

Klout is a service that measures users’ online influence on a scale of one to 100. Using data aggregated from social networks, Klout determines how good you are at persuading other people to act.

To generate a score, Klout takes into consideration three major factors — true reach, amplification and network. To increase your score, you need to increase the number of people who respond to you and share your content.

If you don’t know where to start, here are my top three tips for achieving this.

Build relationships

Your true reach is a measure of people who engage with the content you produce — having a large Twitter following means nothing if they ignore your updates.

To increase your true reach, you need to build relationships. Respond to content, comment on posts and ask questions to appear on your followers’ radar and encourage them to engage with your posts.


Pay attention to influencers

Klout rewards you for interacting with people who have higher Klout scores than you, so it’s worth identifying the influencers in your field of expertise.

For those of you in manufacturing, we recommend the Institute of Electrical and Electronics EngineersThe Engineer and Jonny Williamson, editor of, all of which have a score of 60 or above.

Go public

If your Twitter account is private, your score will sit at around ten, no matter how active you are. As a third-party application, Klout can only aggregate public data, without you granting it permission.

Unless it’s vital that your profile stays private, the best way to increase your Klout score is by going public. If you don’t want to change your privacy settings, you can log into Klout and give the tool access to your data.

So, how do others fair against Klout’s guidelines? Well, founder of Microsoft, Bill Gates has a Klout score of 92, while Juergen Maier, chief executive of Siemens and author of the Made Smarter review scores an impressive 59. What about if we look a little closer to home? We’re proud to say that our very own managing director, Richard has an admirable score of 47.

For more information on Klout, or managing your social media channels, get in touch with Stone Junction on 01785 225416. You can even tweet us @StoneJunctionPR — who knows, it could even raise your Klout score.

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