WHY YOU CAN’T END THE RECESSION IN ONLY 140 CHARACTERS


I've been blogging about Twitter, Oprah Winfrey and Kentucky Fried Chicken and the relevance of all three to industrial marketing and PR over at Jackie West's Industrial Marketing Blog. Here's a taster...

KFC (Kentucky Fried Chicken) has recently demonstrated the power of Twitter for consumer brands – or has it? The story goes that Oprah Winfrey talked about the launch of the company’s grilled chicken offering on her show, in the process citing a voucher that could be downloaded from the KFC Web site. The voucher then hit Twitter, both organically and because it was placed there by KFC. The result was a huge upturn in sales and so many Web hits that the KFC site crashed.

Read the rest at Jackie West's Industrial Marketing Blog...

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