News that Richard Dean Anderson, star of eighties TV show MacGyver, is appearing in an advert for MasterCard has got PRefect thinking.

The ad got its first airing during last Sunday's Superbowl* and featured MacGyver escaping from a tight situation using only items bought with his MasterCard. In doing so he simulates the story line of the ‘classic’ series.

But what would happen if technology brands started using TV stars in adverts? Forget about those bland IT ads we saw last year. What about Terry Venables advertising Intel, using the slogan ELTel inside? Or, fake tan aficionado and Eastenders star Pam St Clement (Pat Butcher) advertising a famous mobile phone company? “The future is bright, the future is orange…” Alternatively, an anti-virus firm could use the stars of UKTV’s ‘The Spa of Embarrassing Illnesses’. Perhaps that’s one association too far?

*PRefect thinks the Superbowl is a bit like an American version of the FA Cup but you’re allowed to pick the ball up… It’s not sure really… Feedback is welcome

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