THREE MAJOR MARKETING BLUNDERS OF 2015
22nd December, 2015
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Following a year of football corruption, emissions scandals and tax dodging coffee conglomerates, businesses are now trying harder than ever to keep up appearances. However, they do not always succeed. Our twelve days of Christmas blog series would not be complete without a rundown of some of the top marketing blunders of 2015. So grab a mug of mulled wine, pick out your favourite Quality Street and check out what not to do next year.
By Kirsty McMahon
#1 Think like a man
You would think a company that had already faced the same issues with its pink “for her” pens in 2012 would have learned its lesson... apparently not.
In an attempt to congratulate itself on paying compulsory corporate taxes, Airbnb created a series of billboards with suggestions on what the region should be spending the taxes on, with requests ranging from keeping art in schools to the slightly bizarre suggestion to put escalators on all San Franciscan hills.
Maybe, like the rest of us, next time they pay their taxes, they should just give themselves a pat on the back.
#3 Too saucy, even for Heinz
Last summer, our favourite sauce manufacturer was forced to apologise for an understandably mortifying mistake concerning an expired QR code and a very inappropriate website.
Funny as they are, these blunders could have easily been avoided by employing strategic thinking and encouraging feedback from different departments in the company. I hope that 2016 will be a year when strategy and creativity work together instead of against each other.