As I shall only be working on one day between now and January 4, I thought I would share my marketing New Year’s resolution with you in advance.

I’m going to consolidate the various communicates I’ve built up over the years into a single, more easily sustainable group. The way I see it, these groups are: readers of this Blog, readers of my newsletter, members of the LinkedIn groups I run, Facebook fans of Stone Junction and Twitter followers. And of course, using Real World 2.0 (version 34) there are also people I actually know, work with and work for. This latter group is often forgotten by digital marketers ;-)

So, in 2010, I propose to bring these groups together, using more cohesive communications technologies and messaging. It’s my feeling that we are approaching a critical mass in terms of the sheer quantity of self populated content sites out there, both in terms of Social Media and online news outlets, and this is inevitably going to bring with it a consolidation of its own. This isn’t to say we are going to see any kind of bursting bubble. However, the weak generalist sites will die out or specialise while the niche sites and the well used general sites will continue to flourish. My objective in communicating more efficiently via all of these mediums is to avoid having all my eggs in one basket when this happens.


So, Merry Christmas, Fröhliche Weinachten, Buone Feste Natalizie, Shinnen Omedeto. Kurisumasu Omedeto!
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