SHARING OUR STEM PR KNOWLEDGE
16th November, 2017
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We’ve just won another gold award in the STEM campaign category. So when we tell you we’ve helped organise a STEM workshop with the Chartered Institute of Public Relations (CIPR) for the Midlands, you better believe it’s going to be amazing. For those working in scientific, technology or engineering companies, or that are interested in working on a technical campaign but worried about having the right skills or contacts, this is a must attend.
The event offers the chance to meet two of the STEM sector's leading journalists and understand how you can use the expertise of the Manufacturing Technology Centre (MTC) in Coventry, as well as exploring the potential of virtual reality in your campaigns.
This is the first STEM workshop the CIPR committee has organised in the Midlands. It will show practitioners how to overcome the challenges of communicating a STEM story, addressing issues such as what makes a science or engineering story appeal to mainstream audiences and how to approach trade media journalists to reach a business audience.
Hosted at the MTC, on November 16, 2017, the CIPR Midlands Committee has organised an event that specifically addresses the challenge of communicating science and technology-led campaigns. Event speakers to include:
• Dr David Gregory-Kumar – the science, environment and rural affairs correspondent for Midlands Today – What makes a science story appeal to a mainstream audience
• Neil Mead - editor of Automation magazine – What trade journalists want from your STEM story
• Lee McLaughlan – PR manager, the MTC – Showcasing how MTC is communicating high tech innovation
• Edward Loades - Blackcliffe Media - Telling STEM stories with virtual reality
Members and non-members are welcome — even if you’re not working on anything science-y right now, this workshop will give you the skills you need for your future STEM endeavours.
To book your place click here. Tickets are £10 for CIPR committee members, £15 for CIPR members and £15 for non-members.