If you haven’t already established a corporate Twitter profile for your company, you should certainly be considering it. But the problem is that’s as far as many users actually go. Eighty per cent of Twitter profiles sit inactive forever, with no Tweets, no new followers and no point.

I think this is because most people in technical PR and marketing don’t really believe in the tactic yet. And I’m on the fence; I think it’s good for some B2B PR functions but not others.

The question is; what is it good for? There is a great answer here in an article on Social Media Today, which outlines the results of a survey on Facebook and Twitter marketing tactics. And by the way, pay per click advertising is bottom of the list of successful ways to use social media to help your business.

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