Google Panda has already had a huge impact on search engine optimisation, although the biggest impact has been on low quality Web sites and directories. However, the impact may soon be felt on company web sites. As a result, the team behind the search engine has released a new set of guidelines. 

The new rules are supposed to help companies do their search engine optimization in the most efficient way possible, without becoming a victim of the Panda algorithms. While we applaud Google’s initiative, one is left with many uncertainties after reading the actual principles described. 

For instance, many of the rules are highly subjective:

• 'Does this article provide a complete or comprehensive description of the topic?'
• 'Does the article describe both sides of a story?'
• And ‘Does this article contain insightful analysis or interesting information that is beyond obvious?'

For a full list of guidelines click here. 

It seems that, although the guide is well intended, it is unclear how it is actually applied by Google. Because Panda is not a discerning human being, but rather a system of algorithms, concepts such as originality, insightfulness and trust cannot be easily measured. 

SEO has always been about interpreting the hints that Google gives you and translating them into actionable guidelines. The problem with Panda is that there is doubt about how Google can apply the set of actionable guidelines it has kindly provided us with. 

If one reads between the lines, one can extract the valuable pieces of advice the wise Panda has for website optimization. For example, getting rid of duplicate or unsubstantial content is a good place to start. It is no secret that Google has and will continue to penalize poor quality writing. Although time-consuming, writing original features for your company’s page would get you higher up in Google’s rankings. Paying attention to editing and checking your article for spelling mistakes should also be objectives on your list.

It seems that Google Panda is working to a set of guidelines that are very similar to those that people have always applied to determine whether a piece of writing is good or not. Not unlike the rules we PR folk have always applied in determining whether or not a piece of content is suitable for submission to a magazine or Web site. 

So, if following all of these rules seems tiring and complicated, give us a call on 01785 225416, and see how we could help make your life that little bit easier. 

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