THREE CHEERS FOR THE WEB


Joni Mitchell once told us that ‘you don’t know what you’ve got until it’s gone.’ As someone who relies on the internet much more than I would like to admit, this lyric came to mind when I temporarily lost my WiFi connection earlier this week. Here, Alison Gardner, account executive at technical PR agency Stone Junction, explores how 30 years of the world wide web has impacted PR and marketing.  

While a minor blip in WiFi might not be the end of the world, most of us rely on it every day for a range of tasks.

This week we celebrated 30 years of the World Wide Web, an idea originally proposed by Sir Tim-Berners Lee to help physicists share their research. Information Management: A Proposal suggested how researchers could improve communication by creating an online structure where documents are linked by hypertext, or hyperlinks.

After completing the web, Berners-Lee gave it to us for free and created a spark of online creativity and collaboration. 30 years later, there are now around 644 million active websites and new domains are added daily. We can browse web pages to find a new social media platform, stream a series, or find important information.

PR on the web 

Now, a website exists for almost anything and companies have competitors across the globe that consumers can contact in one quick click. To remain competitive in their respective industries, businesses must focus on their online presence.

According to Search Engine Journal, the first Google organic search result receives an average of 32.5 per cent of the traffic share. So, if companies want to do well on the World Wide Web, they should focus on how to make their web page rank highly for relevant search terms.

Unsure of how to improve your search engine rankings? We can help you with social media posts, online content and search engine optimisation (SEO) to improve your presence on the web. Give us a call on 01785 225 416 or e-mail me at alison@stonejunction.co.uk to find out more.

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