As someone who runs several business Twitter accounts on behalf of clients, I'm always conscious of ensuring that the tweets I put out are authentic and worthwhile. So, I'm delighted that Twitter is now making it possible for business users who have a single account covering the whole company to allow individuals to tweet using that account but also identify themselves separately.

As a result, you can have Tweets from the MD, the HR manager, people on shop floor and even the PR person - all clearly identified. Apart from obviating the problems with representing yourself online as another individual or company, this will also add another layer of social networking to Twitter.

I can also see huge potential for Twitter as an internal communications tool once this feature is enabled. Anyway, you can read more at Brand Republic. And don't forget, if you are looking for someone to establish a social media presence on behalf of your brand, get in touch.

The tool is only in Beta testing stage at the moment though; Anamitra Banerji from the Twitter product team said, "The beta will be released to a limited subset of folks for some time so that we can get an idea of how the features work from a system perspective. After we kick the tires a bit, we'll do a full launch to all business users and ecosystem partners."
When it is released generally, I will put a ‘how to’ feature on the Blog.
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