It won’t come as any surprise to the readers of this Blog that video is now a key part of many marketing and technical PR campaigns. In fact, Stone Junction produced its first video for a client around three years ago, and we were by no means early adopters*.  

Paul Boughton, who by day is editor of European Design Engineer among other titles, has recently produced a post on his Blog where he provides a couple of illuminating statistics.

Boughton is referencing a survey which claims that online video use increased among 81 percent of marketers during 2011 and that 52 percent of marketers said they were using video with email marketing programs in 2011.

In addition, 72 percent believed that buyers were more likely to purchase or convert after viewing an email campaign that incorporated video.

While I like a good statistic as much as anyone else, for me it’s merely the fact that video use is increasing that’s encouraging. I’m now seeing videos regularly embedded in the page turning versions of magazines and, of course, used on magazine web sites and Blogs.

Furthermore, video blogging itself is now becoming second nature to many written bloggers, as they are coming to realise that all that’s needed is a camera and some basic video editing software.

The difficulty for most technical and engineering firms is coming up with the content, both in terms of choosing the right ideas and producing a plan or script.

*For this reason Stone Junction launched a more expansive video service earlier this year, so if you want to talk about how it can be used in your technical PR campaigns, give us a call.


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