Since our post about the launch of Vineback in February our belief in video as a content generation method has significantly improved. It seems that Vine isn't the only platform that’s reaping the rewards though, as the launch of video in Instagram, Keek and Facebook have all seen moving images make further progress.

By Ashleigh McLeod

Now, I don’t know about you, but I struggle to scroll through my various social media news feeds without seeing video. I've now seen so many clips, that any video on social media sites over one minute long automatically loses my attention. What’s more, according to a recent statistic provided by Experian, 90% of all internet traffic is expected to be video related by 2014.

You may have noticed that here at Stone Junction we’re, erm, Vine-ing about our blog posts a lot lately and that certain members of the team have taken a liking to Vine Bombing. Despite our strange office rituals, we do think that video should be taken very seriously as part of a social media strategy.

Businesses are using video to position themselves as thought leaders, promote their work for customers and advertise their products. I've recently picked up on a post named 16 ways businesses are using Vine, which contains many of the best Vines for marketing that I've seen so far.

If there’s a good way to keep people on your social media sites for an extra two minutes, video is certainly it. The proof is in the pudding, but for those of you who are less taste receptive, you can see more statistics on the king of all video sites YouTube, here.

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