WHAT IS VINE? AND HAS CORPORATE VIDEO REALLY GONE PUNK?


Corporate video is going all punk rock on us. More and more it’s becoming a do-it-yourself, or do-it-cheaply, process that integrates seamlessly into your content PR campaign. The days of spending ten grand on an Important Corporate Video about the front of your building are gone (I hope). Nothing illustrates this more than the launch of Vine. 

Vine is a six-second video app owned by Twitter. The idea is to create quick, easy and interesting short films to share with your friends on Facebook, Twitter and even in the real world.

At the moment Vine only really works well with an iPhone; which emphasises its punk rock ethos. Make the video quickly (in seconds), upload it and get on with your day.

The Vine iPhone app gives you automatic options to share via Twitter and Facebook and on Vine itself, of course. However, the only really functional way to view the videos en masse at present is on the Vine app.
You can also embed video on your website by using the embed code from Twitter. You can even take the tweet away and only use the video with some minor HTML tweaking. So, its punk, it’s functional and we like it. But will it last?

My feeling is that if they can weed out the people using Vine for less than savoury reasons, it could be the new Instagram or Pinterest - by this time next year. But I do think it will be a slow burn like those two platforms. Don’t expect it to take off a la Facebook or Twitter any time soon.

So, if you are feeling punk rock, grab your iPhone and start Vineing. If you don’t have an iPhone, well, maybe there will be a more BYOD (Bring Your Own Device) friendly version soon.

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