Stone Junction will be holding a free seminar entitled ‘Why your business is newsworthy’ on December 8, at the Beacon International Centre in Stafford. The seminar is open to all businesses in Staffordshire. (But if you are a reader of this Blog who's not from Staffordshire and you want to come along, just let me know. We will find a way to sneak you in – even if we have to hide you in someone’s handbag – Ed).

The networking event will help you understand how PR has changed and how you can use it to promote your business. We will take you through the full process, from conceiving ideas and choosing media targets to taking advantage of new technologies and measuring your success. And we will try and make it fun as well – which will be nice. 

But why are we doing a seminar? Well, most business owners and SME business managers think that their own businesses aren’t newsworthy. But my experience is different. My experience tells me that small, agile and dynamic companies often make the most exciting news. They can innovate, they can express opinion and they can take advantage of media opportunities that larger companies can’t. 

If that sounds like you, it might be worth attending. 

So, come along to this session and leave with a clear understanding of what PR can do for your business and how it can help promote your innovation. 

To book a place contact Sandra Butterworth on 0845 8458020 or e-mail Sandra.butterworth@thebic.co.uk.

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