What do we women really care about? If I didn't know the answer to this question and I decided to pull out the latest copy of Cosmopolitan from my handbag, I’d get the impression that we're all cosmetics lovers or celebrity fanatics. If we're neither of those things, then don't even get us started on fashion because we can talk about cardigans all day long.

By Ashleigh McLeod 

In most consumer magazines, women are subjected to features on beauty products, lifestyle and semi-naked men. Whilst I do like easy-reading, I’d like to think that there is much more to us women than these demeaning topics.

It seems that I'm not the only one with this thought as illustrated by an article in The Guardian about women’s magazines and their tendency to ignore technology. According to research conducted by Lady Geek, these magazines produce less than 2% of their content on technology and not a single article in any of the top three November issues is primarily focused on the subject.

Perhaps, due to an old-fashioned stereotype, we have become too comfortable with associating technology products with men. But this certainly should not be the case.

“The average British woman spends about £279 on beauty and cosmetics but she spends about a third more, £394 on technology products,” points out Belinda Parmar of Lady Geek. According to the article, there are 20 times more column inches focused on cosmetics and annoying pretty things than there are on the things modern women actually spend a large part of their earnings on.

It seems that there is a disconnect between these magazines and their readership. If women spend more on smartphones than men and influence 57% of new technology purchases, I think that sooner or later these magazines will have to go back to the drawing board.

I don't think we'll be seeing any of our clients’ industrial components or services in there anytime soon, but it'd be nice to see some movement towards technology content.

Now, that’s enough feminism for one day! If you have any thoughts get in touch.

Image courtesy of stickimages on Freedigitalphotos.net

Subscribe to Insights into PR and online marketing

Posted In
    Our Clients
    • ABB
    • Finning UK
    • National Grid ESO
    • Renishaw
    • Sandvik
    • Sandvik Coromant