MY FIRST YEAR IN PR
22nd December, 2015
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This month marks my one-year anniversary at Stone Junction – and what a year it’s been! Before starting, I had no idea what to expect, so I thought it might be helpful for those of you just beginning in PR to share my thoughts after one year in the profession. When most people think about PR, they expect long hours, an excessive workload and premature grey hairs. However, I'm happy to say that working at Stone Junction couldn't be more different. If you're about to start your first year in PR, these tips might help you keep calm and carry on.
By Jessica Phillips
You learn something new every day
Everyone at Stone Junction joined the team from a different background. We have someone who has previously worked in IT, a sales specialist and a managing director who has worked at some of the largest technical PR agencies in the UK. Everyone has different experiences to share, so you're constantly picking up new skills.
In addition, Stone Junction is a technical PR agency, meaning I'm constantly building my technical knowledge. Over the past year, I've learned about smart cities, Industry 4.0 and industrial motors, drives and gears to name a few.
When you first start in PR, it is important to take as much advice on board as possible. It will certainly come in handy at some point down the line. Also, don't be afraid to share your specialist knowledge and opinion.
Time-management skills are invaluable
There's no denying that a career in PR is fast-paced. Working at an agency, it's likely you'll be working on several client accounts at any time. It's important to set clear deadlines and prioritise your workload. Also, if you're struggling, ask for help.
At Stone Junction, we have several assets to help us manage our time, such as digital work plans, weekly planning sheets and a database that the whole team can access and update. Although these assets are helpful, I still use the old-fashioned method of hand-written lists to ensure that I complete every task, each day. Find a method of organisation that works for you and stick with it.
Build on communication skills
One thing that every successful PR person must have is strong communication skills. Don't worry if you're not a natural conversationalist, these skills can be picked up over time.
At Stone Junction, we've seen the benefit of picking up the phone to speak to journalists, clients and suppliers rather than sending an e-mail. Calling helps build relationships and strengthens your communication skills. It also allows you to receive answers to your questions instantly, which does wonders for productivity.
These are just three of the lessons I've learned in my first year in PR, but there are many more that I’ve picked up along the way.
To find out more about what it's like to work at Stone Junction, and the type of content we produce on a regular basis, visit our company website, www.stonejunction.co.uk