WORKING LUNCH STOPS WORKING AND OTHER MEDIA MOVES
7th May, 2010
Related News: News
Another week dominated by the UK general election saw very little movement in the technical media. However, some sad news is that Working Lunch, the BBC business programme launched in 1994 and transmitted at midday, will cease broadcasting from the end of July. While I enjoyed Working Lunch I never could quite understand why it was one while everyone was at work. Audience figures of 400,000 never quite convinced the typical technical PR.
Fundamentally, Working Lunch’s problem was choosing the right medium. For it, lunchtime TV would always limit its audience. While it allowed stockbrokers, large corporate businesses and PRs (who all have TVs in the office to allow them to follow the news) to watch, for everyone else it was out of the question. I wonder how an Internet/smart phone broadcast version of working lunch would do?
This question of medium choice also hangs heavily over the PR industry. Too many agencies are still hung up on print as the key format, when in many cases it simple isn’t. What’s more, while today print’s key competitor is the online news site, Blogs, social media and smart phone content are all catching up. The range of targets is only going to continue to grow, even before we begin to consider self broadcast via a company’s own web site.
Meanwhile in media moves MRW, a weekly title about recycling and waste management, has welcomed Phil Reynolds to its ranks; he joins as a reporter.
More reporters are on the move over at LGC Local Government Chroniclewhich has appointed Alistair Hayman in the same role.
Finally, executive editor Tony Collins has left Computer Weekly for as yet unknown pastures new.
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