A short Blog this morning about a really useful tool provided for free by a great company in the states. Xtranormal.comprovides video software that allows you to produce animated film using the universally held skill of typing out text. 

Xtranormal says its mission is ‘to bring movie-making to the people’. They claim that ‘everyone can make movies’, which is true using their software. Another thing they get right is that, ‘Movie-making, short and long, online and on-screen, private and public, will be the most important communications process of the 21st century.’

There are countless ways of personalising the results you get with Xtranormal, including changing the backgrounds, changing the animated characters and changing the soundtrack. It’s a brilliant tool, it’s free and it’s worth a look. I can’t count the ways this could be used as part of a technical PR campaign.


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