Science PR is among the most maligned areas of public relations and the media. Get it right for the public and you will be accused of dumbing down. Get it right for the academic and professional world, and you will be told that you lack an understanding of the public consciousness.
Stone Junction provides the skills and contacts to deliver both effectively. We are as comfortable communicating the results of a piece of academic research to the consumer media, as we are drafting articles for the most rigorous academic journals.
Our approach rests on a foundation of excellent writing skills, key media contacts and the ability to extrapolate, from a complex set of data or messages, the stories that will turn your research into tomorrow's headlines.
The word 'story' strikes right to the heard of the issue. Scientific communicators are not scientists; we are storytellers. We are able to find the human impact or interest in the most obscure scientific concepts without impairing or undermining the research.
The bottom line is that we know how to interest your audience, while also keeping the research credible and interesting for scientists.
Awareness-raising scientific PR
Unlike much of Stone Junction's work in technology and engineering, the key objective of many scientific PR campaigns is to generate thought leadership, position the author or authors of the work, or their institution, and raise awareness of the subject.
Because generating sales isn't necessarily part of the equation, although sometimes it can be, measurement could be perceived as - excuse the pun - not a very precise science. Because we understand the importance of evaluation, Stone Junction is able to offer a suite of measurement services that allow you to precisely gauge the understanding you have created amongst your target audience.
We deliver a science PR service that generates measurable results. This means it can be reported back to a funding authority with clarity.
If you want to talk to us further about our science and scientific PR campaigns, get in touch with Stone Junction today, or call +44 (0) 1785 225416.