The Junction Box

Peter Drucker is commonly known as the inventor of modern business management, who famously said, “If you can’t measure it, you can’t imp...

Newsjacking can describe a multitude of things. Traditionally, this tactic would entail responding to a specific news article by letter — li...

The average social media user spends over two hours each day in cyberspace. While many of those users may not write their own content but ...

With the FIFA World Cup 2018 in Russia kicking off just last week and the England team gearing up for their first match against Tunisia toni...

In 2014, Google posted a fictional job advert for a ‘Pokemon master’ accompanied by a Google Maps game asking players to explore the map...

Entering prestigious industry awards can be time consuming and expensive, but the benefits of winning or being shortlisted far outweigh...

American showman Phineas T. Barnum (the real one, not Hugh Jackman) is often associated with the saying ‘There’s no such thing as bad pub...

In the age of digital PR where there are more metrics than most marketers know what to do with, it’s easy to get inundated with data. In ...

With the World Cup starting next week, most of us are either planning our lives around watching the matches or planning how we can be as ...

Learning a new language is not all about grammar and pronunciation. You need to understand the history, culture and people of the country to...

Remember MySpace? You might think that nobody uses it anymore but in fact, it’s still used as a networking site for bands and musicians. ...

Facebook? Check. Website? Check. But wait, does Google know your opening hours? Google is often the first port of call when searching for ...