The Junction Box

In the 2018 World Happiness Report , Finland, Norway and Denmark were named as the top three happiest countries in the world. But before w...

Nudge Theory is the idea of using indirect suggestions and positive reinforcement to influence behaviour. Behavioural psychologists, polit...

Unless you’ve been living under a very dense rock for the past few weeks (and who could blame you for wanting to?), you’ll no doubt have he...

Donald Trump hit the headlines again earlier this year by revealing the winners of his own, highly anticipated, Fake News Awards on Twitter ...

With the Easter weekend looming, many of us are looking forward to a chocolate-filled four-day weekend. But, just before you switch off, rem...

In 1950, the Turing test, an assessment of a machine’s ability to exhibit intelligent behaviour was developed. Over 60 years later, there is...

What began as a day of  childish  pranks and tomfoolery, April Fool’s Day has firmly transitioned into the PR and marketing arena. With the ...

It wasn't a long time ago that if you wanted to speak to a business, make an enquiry or lodge a complaint you had to either write a lett...

We don’t often associate glamorous locations and fast cars with sustainability and energy efficiency, but Formula E, a racing category exclu...

A key part of what we as PR practitioners do is staying up-to-date with the latest news stories around the world and building relationship...