The Junction Box

Yesterday I promised to devote the week to discussing ways to develop inbound links using different marketing tactics. For those of you who ...

Building relevant inbound links isn’t an easy task. Each link will take some time and effort, like most worthwhile things should. If it does...

It’s been a quiet week for media moves, with only Computing welcoming Stuart Sumner as senior reporter. However, there has been some really...

About seven years ago, I introduced the notion of ‘writing white papers’ into the portfolio of a technical PR agency I was working for at t...

I don’t normally promote free guides and white papers on this site – mainly because the term is so grossly over used these days and most of ..

The DWPubSporadic Blog has got an interesting post on it about the number of press releases being issued that contain links or embedded link...

News this week that the BBC is going to be forced to publish the salaries of its highest earners will not be sparking fears of similar move...

I’ve delivered over 100 ‘pitches’ to potential new clients in the last decade and I can honestly say that the content of those pitches has b...

Some of you may have noticed the occasional story in the news recently about BP and an oil spill that has occurred in the Gulf of Mexico, ne...

There are lot of methods of deciding how many people value the content of your Blog, but the amount of comments you get isn’t the best one. ..

Last week a group of PR agency leaders met in Barcelona to discuss the question of measurement and to further drone on about the efficacy o...

Earlier this month, the Independent wrote, “In generating their own video and text-based digital content on behalf of clients, PR companies ...