The Junction Box

I’ve delivered over 100 ‘pitches’ to potential new clients in the last decade and I can honestly say that the content of those pitches has b...

Some of you may have noticed the occasional story in the news recently about BP and an oil spill that has occurred in the Gulf of Mexico, ne...

There are lot of methods of deciding how many people value the content of your Blog, but the amount of comments you get isn’t the best one. ..

Last week a group of PR agency leaders met in Barcelona to discuss the question of measurement and to further drone on about the efficacy o...

Earlier this month, the Independent wrote, “In generating their own video and text-based digital content on behalf of clients, PR companies ...

I’m often asked by technical PR clients whether ‘anyone in our community actually uses Twitter’ and if anyone is listening to our posts. We...

Blogging as part of an industrial PR campaign can be a time consuming activity if you let it! However, it can also be hugely beneficial for...

George Bennett of Industrial Technology magazine raised a good point in one of his newsletters recently when he asked whatever happened to ...

This has been a genuinely very quiet week in the business media with only a couple of moves to report. You can find them at the bottom of th...

We all know that marketing is the first thing to be hit in a recession; with this being particularly true of advertising, which is perceived...

Linkedin has undergone some very positive changes recently. Firstly, it’s improved its ‘status update’ or micro blogging functionality. Seco...

It's a popular misconception that Blogger.com produces Blogs that can't be optimised for search. That's not true - this Blog and...