The Junction Box

Blogging as part of an industrial PR campaign can be a time consuming activity if you let it! However, it can also be hugely beneficial for...

George Bennett of Industrial Technology magazine raised a good point in one of his newsletters recently when he asked whatever happened to ...

This has been a genuinely very quiet week in the business media with only a couple of moves to report. You can find them at the bottom of th...

We all know that marketing is the first thing to be hit in a recession; with this being particularly true of advertising, which is perceived...

Linkedin has undergone some very positive changes recently. Firstly, it’s improved its ‘status update’ or micro blogging functionality. Seco...

It's a popular misconception that Blogger.com produces Blogs that can't be optimised for search. That's not true - this Blog and...

This week has once more seen the seismic moves in the technical publishing industry overshadow such minutiae as the Queen’s speech and the g...

Advertising has a bad reputation these days. Most of the people I speak to say that traditional advertising is dead or at least showing dimi...

Social media is a hot topic amongst industrial marketing folk. The debate on whether or not to engage appears to have died down and been rep...

Following yesterday’s post on the fundamentals of Blog SEO , today I’m focussing on three essentials to kick start your engineering PR camp...

I’m well aware that a lot of the people reading this Blog are owner-managers of engineering businesses. I know a lot of the others are worki...

According to Nielsen, 57% of Internet consumers use TV and Internet simultaneously at home at least once a month. I think this was very clea...