The Junction Box

We all know that marketing is the first thing to be hit in a recession; with this being particularly true of advertising, which is perceived...

Linkedin has undergone some very positive changes recently. Firstly, it’s improved its ‘status update’ or micro blogging functionality. Seco...

It's a popular misconception that Blogger.com produces Blogs that can't be optimised for search. That's not true - this Blog and...

This week has once more seen the seismic moves in the technical publishing industry overshadow such minutiae as the Queen’s speech and the g...

Advertising has a bad reputation these days. Most of the people I speak to say that traditional advertising is dead or at least showing dimi...

Social media is a hot topic amongst industrial marketing folk. The debate on whether or not to engage appears to have died down and been rep...

Following yesterday’s post on the fundamentals of Blog SEO , today I’m focussing on three essentials to kick start your engineering PR camp...

I’m well aware that a lot of the people reading this Blog are owner-managers of engineering businesses. I know a lot of the others are worki...

According to Nielsen, 57% of Internet consumers use TV and Internet simultaneously at home at least once a month. I think this was very clea...

I recently conducted a survey asking people interested in coming to some social media training sessions I’m running what they are most inter...

On Friday I attended a conference about the state of the local media, run by Journalism.co.uk and the University of Kingston. There were pr...

When I write about technical PR , I often miss out the basic tips that I might offer on some other subjects. So today I thought I would high...