The Junction Box

An interesting article on this morning’s Biz Community details a case of greenwash levelled at electronics giant Samsung. For those of you ...

Last week mentioned that I would be devoting these Wednesday columns to YouTube optimisation as part of an industrial PR campaign because I...

Those of you who haven’t been living as hermits for the last month will know that Facebook overtook Google as the most visited site on the I...

Yesterday I briefly mentioned using the concept of a cornerstone message as part of planned engineering PR campaign. A cornerstone can help...

I once managed a survey of visitors to a major UK engineering trade show, which asked them what their favourite engineering magazine was and...

A great article on design in this morning’s Guardian begins with this quote from American advertising prophet Earnest Elmo Calkins; “Goods ...

Launching a white paper, guide or e-book has long been considered a crucial part of a technical PR campaign. Furthermore, the methodology f...

There is a small mountain of social networking sites to choose from on which you can promote your business. From YouTube to Vimeo and Face...

It’s Friday again and the media week has been its usual hectic merry-go-round. However, before I move on and help you extrapolate some moist...

YouTube is a bit of mystery to most people, for whom just watching videos is the extent of the action they take there. However, for lots of ...