The Junction Box

Most technical PR campaigns start with the premise that the customer basically trusts you and that you want to either find more customers w...

A week or so ago I wrote about Google’s decision to stop using Page Rank as an important factor in its algorithm. Since I wrote that piece, ...

This morning’s FT sees manufacturing correspondent Peter Marsh reporting on the appointment of Ferranti’s Terry Scuoler as the new chief ex...

Putting aside the recent SPAM attacks it has suffered, Twitter has become a very useful tool for contacting journalists as part of a technic...

Promoting your company via social networking is now a required part of the marketing mix for most companies. But have you considered creatin...

If you haven’t already established a corporate Twitter profile for your company, you should certainly be considering it. But the problem is ...

SPAM is a thorny issue, it’s a debate so heated that it has been legislated for in both the US and Europe (under the CANSpam and Electronic ...

I read an interesting post yesterday from Chris Rand, a blogger for whom I have a lot of time. His post argued that Page Rank as a Web site ...

Another week in journalism has been dominated by a major publication going out of business. This week it was the often derided Reader’s Dige...

I recently performed a clippings analysis for a client’s technical PR campaign – one that I’ve been working on for three years now. For onl...