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This morning’s FT sees manufacturing correspondent Peter Marsh reporting on the appointment of Ferranti’s Terry Scuoler as the new chief ex...
Putting aside the recent SPAM attacks it has suffered, Twitter has become a very useful tool for contacting journalists as part of a technic...
One of the biggest mistakes business owners make when trying to run their own PR campaigns is contacting journalists at the wrong time. You ...
Promoting your company via social networking is now a required part of the marketing mix for most companies. But have you considered creatin...
If you haven’t already established a corporate Twitter profile for your company, you should certainly be considering it. But the problem is ...
SPAM is a thorny issue, it’s a debate so heated that it has been legislated for in both the US and Europe (under the CANSpam and Electronic ...
I read an interesting post yesterday from Chris Rand, a blogger for whom I have a lot of time. His post argued that Page Rank as a Web site ...
Another week in journalism has been dominated by a major publication going out of business. This week it was the often derided Reader’s Dige...
I recently performed a clippings analysis for a client’s technical PR campaign – one that I’ve been working on for three years now. For onl...
It’s an extremely common problem in technical PR and marketing to want to make everything as big as possible. E-mail list? Let’s get thousa...
If you are an engineering or technology company, there are plenty of reasons to run a Blog. You might want to use it as a way of generating ...
Two pieces of sad news in Technical PR Moves this week, the first of which would be fit to grace Have I Got News for You? if it weren’t so...