The Junction Box

Last week in a post about advertising from The Times newspaper I warned technical PR people that today’s news is no longer tomorrow chip p...

It’s a common misconception that the Blogger platform doesn’t allow the user to add ALT (alternative text) tags, or more accurately attribu...

It’s Friday, which means it’s time to catch up on the technical PR world's media moves of the week. Unsurprisingly, it’s been a quiet o...

Industrial advertisers have been dealt a lesson in the importance of veracity in advertising today, thanks to The Times newspaper. The pub...

If 2009 proved anything it was that engineering PR is getting harder. We saw a number of magazines shut down, including the much loved Elec...

There are plenty of good reasons for a technical or engineering company to set up a Blog. It could be as part of an engineering PR campaign,...

If you are operating in the UK’s engineering PR world, social media marketing is probably either a swear word or your daily mantra. In fact,...

As I shall only be working on one day between now and January 4, I thought I would share my marketing New Year’s resolution with you in adva...

Most of us want our Blogs to rank more highly in Google and there are plenty of ways to achieve this, so I thought I would share a couple wi...

Whether you refer to it as technical PR , engineering PR , industrial PR or even technology PR the fact remains that communicating with and ...

Most of us have an analytics package on our Web site. If you don't, then you absolutely should. However, not everyone has analytics on t...

As someone who runs several business Twitter accounts on behalf of clients, I'm always conscious of ensuring that the tweets I put out a...